Organizations are turning to technology to help stay connected and engaged with customers. As social distancing has put a hamper on in-person experiences, stores and brands are looking for additional ways to still provide their products and services to customers. Companies all over the world are fighting for customer attention, and they are using technology to discover new ways to get it. As such they are turning to technologies such as AI to help. Industries are using artificial intelligence to help organize, improve and streamline tasks such as creating custom experiences, personalized emails, offers, chatbots, and various other hyperpersonalized experiences.

Artificial intelligence (AI) is a thrilling prospect for most people, even if some have a nagging feeling in the back of their minds that robots will ultimately replace them. And, given the number of jobs that have already become automated, that fear is not unwarranted. Technology is certainly changing everything, and those who can't adapt will likely be pushed out of the way. For business leaders, though, staying on top of how AI is progressing today can be the key to mapping out their companies' future. Right now, AI is being used to gather and interpret business metrics.

Artificial intelligence (AI) is a thrilling prospect for most people, even if some have a nagging feeling in the back of their minds that robots will ultimately replace them. And, given the number of jobs that have already become automated, that fear is not unwarranted. Technology is certainly changing everything, and those who can't adapt will likely be pushed out of the way. For business leaders, though, staying on top of how AI is progressing today can be the key to mapping out their companies' future. Right now, AI is being used to gather and interpret business metrics.

Artificial intelligence (AI) is a thrilling prospect for most people, even if some have a nagging feeling in the back of their minds that robots will ultimately replace them. And, given the number of jobs that have already become automated, that fear is not unwarranted. Technology is certainly changing everything, and those who can't adapt will likely be pushed out of the way. For business leaders, though, staying on top of how AI is progressing today can be the key to mapping out their companies' future. Right now, AI is being used to gather and interpret business metrics. The big talk of the town is Salesforce's Einstein, which has made a big splash for marketers and sales teams alike.